KATIE is a logo and identity created for multi discipline dance fitness instructor Kathleen Batchelor in Taipei, Taiwan. She wanted a logo that would represent her and be flexible enough to be used for merchandise, studio branding and other future opportunities. The logo needed to be fun, feminine, flirty, approachable, and have energy and movement.


The brief also included the design of a business card, prepaid class cards, a monthly calendar template, weekly online newsletter layout,  and branding kits for Facebook, YouTube, Instagram, Gmail, Line and Google Forms.